The Illusion of Intimacy: Royals and Celebrity Culture

A few days ago I published a post about the nauseating spectacle of sycophancy surrounding the royal family. But there is another crucial weapon which the Palace Public Relations machine deploys in the 21st Century – celebrity culture. During the Middle Ages court jesters or troupes of entertainers were retained to perform for the king. Now, in an apparent reversal of roles, it is the royals who display themselves via mass media for our entertainment! But the outcome is the same, the monarch remains at the top of the tree.

The low point for the UK monarchy in recent times came in 1997 immediately after the death of Diana, Princess of Wales. In some respects the danger for the Windsors was similar to the circumstances which led to the demise of the Russian Romanovs in 1917. Somewhat surprisingly it is not the ostentatious display of wealth alone which alienates the people, but wealth combined with a perception of remoteness. Correctly perceiving the danger, royal public relations after Diana has been successful in harnessing the power of mass media to embed the royals in the celebrity culture.

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The Windsors in India; Sycophancy and Palace PR

The visit of William Windsor and his wife Kate to India has been accompanied by the usual fawning British press coverage. Nauseating images of quite senior and successful local businessmen applauding enthusiastically when William manages to turn a steering wheel on a virtual racing car as though he were Lewis Hamilton all too familiar. The Collins English Dictionary defines a sycophant as ‘a person who uses flattery to win favour from individuals wielding influence; toady’ and it would clearly be absurd to claim that sycophancy was limited to the British royals. Prime Ministers, Presidents, sports stars and TV celebrities are all objects of this kind of adulation. Yet it is with the royals that this trait appears most pronounce and most baffling. We are told, for example that this visit is part of the projection of British ‘soft power’ around the world. But it appears that this projection of power relies on generating and reporting a sycophantic feeling amongst local people, a patently absurd situation where foreign nationals try to ingratiate themselves with an alien royal family who care not a jot for them as individuals.

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